Kickstarter: Lunar New Year Children’s Activity Box 

The Problem

As a new mom from a Chinese and Taiwanese background, I wanted to teach my daughter our cultural traditions. I soon realized that this was a struggle amongst my peers as well. How might we teach culture through fun and interactive family activities? 

The Tasks & Activities

• Conceptualize and create the full product offering (Box, children’s book, print material, craft kits)

• Create written and visual assets for Kickstarter campaign site

• Film and produce promotional campaign video

• Promote campaign to reach pre-sale target of $8,000

• Fulfill orders in time for Lunar New Year celebrations

My Role

• Ideated the contents and packaging of the box

• Sourced all materials for content of the box and additional craft kit

• Wrote, illustrated and published the board book about Lunar New Year included in the box

• Developed the written campaign for the Kickstarter site

• Determined pricing models and product add-ons

• Created promotional strategy on launch and throughout the campaign

• Designed social media assets

The Results

• 207 backers pledged $11,301 of $8,000 goal

• Successfully fulfilled and shipped 300+ boxes

• Wrote an article on LinkedIn in reflection of the process