CNN MoneyStream

The Problem

How might we create a personalized financial app experience that is both informative and delightful?

The Tasks & Activities

• Conducted regular user testing

• Ideated app concept and functionality

• Established roadmap to launch 

• Planned future iterations and new features

My Role

• Designed wireframes and first round of branding and UI

• Provided creative direction to 2 product designers on the project

• Acted as Design Lead in the cross-functional leadership team

• Presented strategy and progress regularly to executive leadership

• Obtained approval and sign off from stakeholders

• Since this was the first attempt at working in a cross functional model, I created the initial draft of “How we work” in order to attain close alignment.

The Results

The app was successfully launched as an initial MVP. We iterated on the product and built experiences that the users loved, like a swipe through story format.