Vaquita: The Business of Extinction

The Problem

A tiny porpoise finds itself in a battle for survival against the forces of fish mafias, drug cartels, and a Chinese black market. How might we tell and promote a compelling story about the extinction of the Vaquita using a mix of media (video, written story, illustrations)?

The Tasks & Activities

• Design and develop an interactive story page that encompasses written and video editorial. 

• Curate and storyboard creative content to be included in the interactive

• Create and execute promotional content strategy for launch

My Role

• Provided creative feedback/direction to Sr. Product Designer, Sr. Illustrator and Engineer.

• Worked with the social team to create promotional content strategy leading up to and following the launch.  

• Facilitated cross collaboration between Social, Video, Engineering and Design teams to ensure a successful product and launch.

Results

Check it out: Vaquita: The Business of Extinction